Chatterbox Heads to Seattle
I’m sitting in the Altanta airport right now waiting for my flight to Seattle. It’s a bustle of activity but I’m too excited about where I’m going to notice. Chatterbox is headed to Seattle for the WritersUA Conference on Software User Assistance – Better UX through Better UA.
I’ll be attending sessions from Sunday, March 29 to Wednesday, April 1st. I’m geeked to be going and among the 45 awesome presenters is yours truly. Yup, that’s right, I’ll have my own session Wednesday talking about my experiences writing this blog and for From the Doc Side blog. I definitely think it’s valuable for user assistance professionals to be involved in the blog world and I’m honored to share my lessons learned and best practices with my peers.
The focus of the conference will be the following user assistance areas:
- Emerging Technologies
- Emerging Skills
- Technology Updates
- Design Strategies
- Tool Techniques
- Content Development
- Open Standards
- Special Interest
The keynote speaker is Scott McCloud who will be speaking about his experiences with the Google Chrome Comic and Visual Communication in general. One of my teammates has been begging to be an assistant at my session just for the chance to hear him speak… to say I’m feeling lucky to go is an understatement.
Here’s the overview on my session –
Lessons Learned in Corporate Blogging
Lindsey Robbins, Blackbaud Inc.
Wednesday 1:30 - 2:45pm
This session examines the corporate blogging environment and how to benefit from establishing your personal identity alongside your company brand. We'll discuss the benefits of blogging for the user assistance specialist as well as the challenges of writing for your company. We'll examine audience analysis, social media efforts, and SEO and what they can mean for your user assistance team. The session will provide examples of my work authoring three corporate blogs and include details on the benefits realized thus far.
— YOU WILL LEARN —
* How to use social media to promote your blog
* How to create ongoing conversations with users and peers
* Best practices for group blogging
* Best practices for individual blogging
* Personal benefits of choosing to blog
* Value of blogging for corporate transparency
Wish me luck. I’ll try to report from the conference on twitter and later on here. It’s always fun to learn, challenge what you know, and take back lessons learned to your team. Who knew blogging would take an East coast girl all the way to the West coast!