Blackbaud News : Social Networking

Press Release: World’s Largest Ronald McDonald House Selects Blackbaud NetCommunity to Boost Web Presence and Engage Supporters

Melissa Dodge — Mon, 10 Nov 2008 17:13:00 GMT

Charleston, S.C. (November 10, 2008) – Blackbaud, Inc. (Nasdaq: BLKB), announced today that the Ronald McDonald House of New York has selected Blackbaud® NetCommunity™ with Wave social networking as its Internet marketing and communications solution. The House has also chosen Blackbaud OnDemand Services for application hosting and IT support. The New York City-based nonprofit realized how important an engaged online community is to its success and turned to Blackbaud for help in enhancing its web presence.

Read the full press release.

Press Release: Blackbaud’s Total School Solution Offers Social Networking to Support Interactive Online Communities

Melissa Dodge — Mon, 22 Sep 2008 14:24:00 GMT

CHARLESTON, S.C. (Sept. 22, 2008) – Blackbaud, Inc. (Nasdaq: BLKB), announced that The Taft School is now among the more than 2400 independent K-12 schools partnering with the company. Blackbaud’s Total School Solution, including Online Campus Community™ with Wave social networking, helps schools simplify their operations and improve communication. Read More...

Blackbaud’s NetWits Live to Focus on Social Media and Interactive Marketing Strategies for Nonprofits

Melissa Dodge — Tue, 02 Sep 2008 16:55:00 GMT

Charleston, S.C. (Sept. 2, 2008) – Blackbaud, Inc. (Nasdaq: BLKB) today announced that it will host
NetWits Live at the Hilton Portland Hotel and Tower in Oregon on October 2. This free event will
include sessions on social networking, email best practices, direct communication, and more.

Making Waves with Blackbaud NetCommunity

Melanie Mathos — Thu, 07 Aug 2008 14:06:00 GMT

Blackbaud recently announced the release of Blackbaud NetCommunity 5.5 and one of the major new features that customers are most excited about is the Wave social networking feature:

“With Wave, Blackbaud has introduced a new way to leverage social networking—both within the application and by integrating to social network services like Facebook—which will add to the viral nature of our work,” said Chesapeake Bay Foundation’s Director of Information Technology Michael Sola. “Being able to have an easier way to reach out through social networking channels will help us extend our audience as we move more and more in that direction."

Here at Blackbaud, we're even more excited to see how NetCommunity users will leverage this new feature as part of their social networking strategy. In a video statement, Vice President of Blackbaud Interactive Shaw Drummond said:

"Thanks to innovations like Wave, NetCommunity's new social networking platform, you can have confidence that Blackbaud is going to work with closely with industry leaders to see around the corner and ensure that you have everything you need in a website solution for years to come."

You can also hear from Steve MacLaughlin, Director of Internet Solutions why Blackbaud chose to "build" a native social networking component over the "partner" or "do nothing" options. He says, "The resounding response from the customers that we interacted with and spoke with was that they wanted Blackbaud to build a social networking component that would be part of Blackbaud NetCommunity, that would be out of the box as a part of the overall solution."

Finally, Blackbaud Interactive Marketing Manager Allison Van Diest discusses the top two questions she hears from nonprofits about social networking:

1) How am I going to control my brand?

2) Is social networking a panacea for everything that is difficult in fundraising today?

Check out the answers to these questions, all three videos and additional feature information that has been posted online.

Press Release: Blackbaud Interactive Internet Symposium Explores Nonprofit Web Strategy

Melanie Mathos — Tue, 27 May 2008 15:01:00 GMT

Charleston, S.C. (May 27, 2008) – Blackbaud, Inc. (Nasdaq: BLKB) recently held the Blackbaud Interactive Internet Symposium in New York City with a focus on social networking, Web 2.0, email best practices, and building grassroots support online.

Read the full press release here.