Blackbaud in the News: To screen or not to screen, when is the question

Melanie Mathos — Tue, 30 Jun 2009 15:21:00 GMT

From Philanthropy Journal
by Lawrence Henze, Managing Director of Target Analytics

Many nonprofit professionals wonder if their organizations should perform prospect screening.

The truth is, in a perfect world, nonprofits would be performing ongoing screening, since it's a necessity for promoting greater fundraising success. But because this isn't a perfect world, the best plan of attack is to perform prospect screening only when it would be most beneficial and effective. But how do you determine that? It is a simple question: When is the best time for your organization to conduct a prospect screening project?

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Blackbaud News : Prospect Research

Blackbaud in the News: To screen or not to screen, when is the question