Target Analytics Report Finds Online Giving Growing, Integrated Marketing Key to Retention

Melanie Mathos — Wed, 18 Mar 2009 17:53:00 GMT

Cambridge, MA (March 18, 2009) – Target Analytics, a Blackbaud (Nasdaq: BLKB) company, today released the 2008 donorCentrics^™ Internet Giving Benchmarking Analysis. Key findings from the Analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.“Online giving is growing rapidly, and many online donors have a tendency to also give offline, so fundraisers face increasing complexity in managing an integrated direct marketing program that maximizes donor value,” said Rob Harris, Target Analytics’ vice president of analytics. “With direct mail, the blueprints for success are well-known, but in this new multi-channel world everything is new and many strategies are still unproven.”

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Nonprofits of all sizes can gain key insights from the findings of the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. A webinar will be held on April 16th to review the findings in more detail. You can register online for the webinar here. This is one of many key Internet resources that Blackbaud makes available to the nonprofit community.

Blackbaud News : New York Times

Target Analytics Report Finds Online Giving Growing, Integrated Marketing Key to Retention