Blackbaud News : Katherine Swank

Blackbaud in the News: What women want - Understanding women’s philanthropic giving

Melanie Mathos — Tue, 26 May 2009 18:24:00 GMT

From The Philanthropy Journal
By Katherine Swank, consultant at Target Analytics, a Blackbaud Company

Women, as a group, are increasingly impacting fundraising efforts in the U.S.; however, their philanthropic objectives can differ significantly from men's. Women tend to focus on specific sectors and want greater accountability for their gifts. On the whole, women want to create new solutions, seek more contact and control, and want to be kept informed of the results from their giving. Many also seek social networks within the organizations that interest them. If women make up a significant portion of your donor base, you may need to change the way you speak with them and start listening for their direction.

The topic of women in philanthropy is finally gaining its due study. Several books and a growing number of philanthropic institutes have helped us to see a clearer picture. Reinventing Fundraising, Realizing the Potential of Women's Philanthropy, by Sondra Shaw-Hardy and Martha Taylor, focuses on the "Six C's" of women's motivation for giving:

Create new solutions to old problems.
Use their financial power to effect change rather than to preserve the status quo.
Make a commitment (or commit) to the organization's vision.
Enjoy a personal connection with the institution or organization.
Collaborate and work with others as part of a larger effort.
Celebrate.

Read the full article here.

New Target Analytics White Paper: 23 Planned Giving Terms You Should Know

Melanie Mathos — Tue, 01 Jul 2008 19:02:00 GMT

Do the terms CRAT and CRUT leave you bewildered? In her latest white paper, Katherine Swank provides a glossary of planned giving terms, using practical examples, that will give you a basic working knowledge of key words common in ongoing planned gift conversations.

With more than 20 years of legal and nonprofit management experience, Katherine has raised approximately $215 million for national healthcare and public broadcasting organizations, as well as an independent law school. Prior to joining Target Analytics in May 2007, Swank was the national director of gift planning at the National Multiple Sclerosis Society, where she provided fundraising consulting services to the Society’s chapter leadership and development staff for six years.

Read her newest white papers here:

23 Planned Giving Terms You Should Know

View additional whitepapers at http://www.blackbaud.com/resources/resources.aspx.

New Target Analytics White Paper: Why You Need Gift Acceptance Policies

Melanie Mathos — Thu, 26 Jun 2008 17:51:00 GMT

All gifts are not equal! Katherine Swank delves into this subject in her new white paper that explores why every nonprofit should have a gift acceptance policy and offers insight and tools for formulating a policy for your organization.

Read her newest white papers here:

Why You Need Gift Acceptance Policies

View additional whitepapers at http://www.blackbaud.com/resources/resources.aspx.