Blackbaud in the News: Tips to Strengthen Your E-mail Campaigns

Melanie Mathos — Wed, 26 Aug 2009 19:18:00 GMT

From the 8/25/09 edition of the Fundraising Success Advisor
by Abny Santicola

E-mail is a great option for fundraising communications because it's inexpensive and provides virtually instant access to friends and supporters. What's more, it's measurable.

In the session "The Right Message: Making the Most of E-mail Marketing in a Down Economy" at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Allison Van Diest, senior product marketing manager for Blackbaud, shared best practices for creating strong positioning and message architecture.

Van Diest said today's nonprofit supporters:

read e-mail before direct mail;
satisfy their interests on their own schedule;
expect information to be personalized;
expect immediate feedback;
expect information on progress/stewardship; and
expect to share online experiences with others.

Blackbaud Interactive Vice President Shaw Drummond Featured in FundRaising Success Advisor

Melanie Mathos — Wed, 04 Jun 2008 21:00:00 GMT

From FundRaising Success Advisor:

Meet Our Advisors: Shaw Drummond
By Melissa Busch, associate senior editor, FundRaising Success

Over the next few months, some issues of the FS Advisor will feature “get to know us” articles focusing on FundRaising Success’ Editorial Advisory Board. The board, made up of development folks from nonprofit organizations and the agencies that serve the sector, helps us keep the magazine relevant by providing input on the information our readers need most to help them get their jobs done. We start the series this week with Shaw Drummond.

Read the full article here.

Blackbaud News : Fundraising Success

Blackbaud in the News: Tips to Strengthen Your E-mail Campaigns

Blackbaud Interactive Vice President Shaw Drummond Featured in FundRaising Success Advisor