Press Release: University of Miami Selects Blackbaud’s Higher Education Solution to Streamline Advancement Operations and Build an Online Community for Alumni

Melissa Dodge — Mon, 15 Sep 2008 18:40:00 GMT

CHARLESTON, S.C. (September 15, 2008) – Blackbaud, Inc. (Nasdaq: BLKB) announced that University of Miami (UM) will use The Raiser’s Edge® Enterprise, Blackbaud® NetCommunity™, and Blackbaud Direct Marketing™ to manage its advancement operations and alumni outreach.

With the recent conclusion of its $1.4 billion Momentum campaign, the University of Miami became the first university to reach the record-setting billion dollar milestone in the state of Florida and one of the youngest in the nation

Target Analytics White Papers: Launching a Direct Marketing Program and Identifying the Best Lists

Melanie Mathos — Mon, 28 Apr 2008 16:03:00 GMT

Most nonprofit organizations run a successful major giving program, but direct marketing can be challenging. And, with more than 20,000 lists available to a nonprofit organization, identify the best lists for a direct marketing program can be just as daunting.

In two new white papers, Suzanne Newell of Target Analytics explores how to conduct a feasibility study, launch a successful direct marketing program, and avoid competing with the major gifts program, as well as identifying and acquiring the best lists. With more than 10 years of direct marketing experience, Newell was a list manager, list broker, and agency account executive for companies such as Brickmill Studios, The Millard Group, and Harte-Hanks Direct Marketing. Now, with Target Analytics, Newell assists nonprofit customers with direct marketing campaigns for donor acquisition and renewal efforts.

Read her newest white papers here:

View additional whitepapers at http://www.blackbaud.com/resources/resources.aspx.

Blackbaud News : Direct Marketing

Press Release: University of Miami Selects Blackbaud’s Higher Education Solution to Streamline Advancement Operations and Build an Online Community for Alumni

Target Analytics White Papers: Launching a Direct Marketing Program and Identifying the Best Lists