Blackbaud News : Blackbaud Delivers

Free Webinar: from email marketing to strengthening a donor base

Melissa Dodge — Fri, 14 Aug 2009 18:22:00 GMT

In addition to the NetWits Summer Camp registration opening this week, there are plenty of free webinars covering everything from email marketing to strengthening a donor base coming up too:

August 19 at 2 p.m. ET: Reaching the Donors You Need Now: Struggling in this Economy? Find New Donors to Boost your Bottom Line. In this session, registrants will explore techniques for fundraisers of all levels to learn how to cold call prospects directly from screening results.

August 24- 28 at 1 p.m. & 3 p.m. ET each day: NetWits Summer Camp. The event series is an extension of Blackbaud's popular blog NetWits Think Tank, which focuses on technology, fundraising, social media and industry trends. Topics include: Websites Demystified, Email Demystified, Online Fundraising Demystified, Social Media Demystified, and Online Metrics Demystified.

August 25 at 3 p.m. ET: Strengthening Your Loyal Donor Base Through Personal Conversations is the third topic in the Blackbaud Delivers web seminar series. This session will focus on the real reasons donors make gifts of impact and their desire to make a difference in the world they live in. The session will include:

A review the reasons donors consider making major and legacy gifts
Suggestions on making the initial phone call and personal meeting invitation
A discussion on listening skills that prepare an organization to engage in conversations about major and planned gift opportunities and soliciting the gift commitments

View all the Blackbaud Delivers events and web seminar dates, topic descriptions, and previous session recordings online.

Blackbaud Launches Free Event Series Focused on Nonprofit Strategy

Melanie Mathos — Thu, 12 Feb 2009 17:48:00 GMT

Remember when you were a kid and had those coveted "Choose-Your-Own-Adventure" books? How cool was it that you got to choose the outcome?!?

We think that nonprofits should have that choice too. No one knows better than nonprofit staffers how hard it is to keep fundraising on the upswing in this challenging economic environment. That is why we are continuing our free event series Blackbaud Delivers in 2009 and are once again tailoring content to meet the regional needs of nonprofits, providing them with actionable strategies that will help them address the top issues they’re facing.

Blackbaud Delivers began offering these practical nonprofit management seminars last year. View the 2008 Blackbaud Delivers archive of events and content here. This year's Blackbaud Delivers series kicked off yesterday in Atlanta and Houston and will continue on to major cities across the country throughout the year. Select events will also be available on the web. Attendees of these free half-day seminars will be invited to vote on topics prior to the event, and the session in each city will be tailored to addressing the major concerns expressed by those in the area.

The 2009 Blackbaud Delivers topics include:

Elevate your Elevator Pitch: The Power of Positioning and Differentiation
There Ought to Be a Law: Best Fundraising Practices We Probably Do Not Practice
Branding Your Nonprofit in a Tight Economy
Successful Fundraising when Most Giving is Going Down
Helping Train Your Board to Fundraise With You
Email Marketing: The Right Message, The Right People, The Right Time
Email Marketing: Building and Executing Campaigns that Drive Results
What Social Networks Should Be Doing for You
The Changing Nature of Online Fundraising
Strengthening Your Loyal Donor Base through Personal Conversations
Starting a Planned Giving Program
Building an Action Plan to Out-Hustle the Economy
Donor Acquisition When Acquisition Isn’t Ideal

Nonprofit experts from Blackbaud and Target Analytics^™, including: Samantha Cohen, Lawrence Henze, Steve MacLaughlin, Katherine Swank, and Allison Van Diest along with recognized experts from throughout the sector including Marc A. Pitman will be featured. The seminar series is open to the public and attendees do not have to be Blackbaud customers to benefit from the materials that will be covered.The event series will include stops in Vancouver, New York City, Boston, Ottawa, Denver, Chicago, Arlington, and Minneapolis, with additional cities to be announced.

Registrations are now being accepted at www.blackbaud.com/blackbauddelivers. If Blackbaud Delivers is not coming to a city near you, be sure to stay tuned for live web seminars that will feature the most popular session topics.

Blackbaud in the News: A Loyal Donor is a Retained Donor

Melanie Mathos — Tue, 11 Nov 2008 17:47:00 GMT

By Melissa Busch, associate senior editor, FundRaising Success

Donor retention boils down to loyalty.

"If you have a loyal constituent, you are able to retain them," Blackbaud enterprise solutions engineer Samantha Cohen said at a Blackbaud Delivers event about donor retention held last week in Philadelphia.

"A donor will talk about a hospital, a symphony, an animal-rescue organization that they support. A loyal donor will talk about my hospital, my symphony or my animal-rescue mission," she said. "That my is a shift to loyalty. They are emotionally invested in that institution."

Every nonprofit should be striving for loyal donors, Cohen said. Organizations can achieve this by building relationships with donors and showing them the benefits of their contributions. A good start is to understand the difference between retention and loyalty.

Read the article here.

Blackbaud Delivers - Right to Your Desk!

Melanie Mathos — Wed, 22 Oct 2008 20:30:00 GMT

Blackbaud hit the road this summer with a seminar series called Blackbaud Delivers focused on fundraising during a recession. We've been to San Francisco, Bethesda, Boston, Minneapolis, New York City and just yesterday, San Diego. What if you were unable to attend one of our regional events? Don’t worry, you can hear the same great content from the exact same experts online at our upcoming web seminars.

The first online seminar will be presented tomorrow by Beth Isikoff, and will be focused on "Multi-Channel Marketing - A Strategic Advantage in a Recession."

Register now!

Here is a look at other upcoming seminars, both in person and online:

Seminar Locations and Dates

Charleston, SC	10/30/08	Register today!	Voting closed
Philadelphia, PA	11/06/08	Register today!	Voting closed
St. Louis, MO	11/13/08	Register today!	Voting closed
Toronto, ON	12/04/08	Register today!	Voting closed

Web Seminar Dates

10/23/08	Register today!	Multi-Channel Marketing — A Strategic Advantage in a Recession by Beth Isikoff
11/04/08	Register today!	Donor Retention: From Analysis to Action by Samantha Cohen
12/03/08	Register today!	The Right Message, The Right People, The Right Time — Making the Most of Email Marketing by Allison Van Diest

For more information on Blackbaud Delivers, visit www.blackbaud.com/blackbauddelivers.

Press Release: Blackbaud Hits the Road with Interactive Seminar Series Focused on Fundraising During a Recession

Melanie Mathos — Tue, 15 Jul 2008 14:20:00 GMT

Blackbaud Delivers helps nonprofits keep fundraising on the up-swing in a down economy

Charleston, S.C. (July 15, 2008) – Blackbaud®, Inc. (NASDAQ: BLKB) announced the launch of its new free nonprofit management seminar series Blackbaud Delivers™, which is focused on “Growing Your Fundraising in a Recession.” The series will kickoff in Chicago on August 6 and will continue on to many other major cities through the fall.

Read the entire release.