This morning, we anounced the availability of two new custom models from Target Analytics. These include a Mid-Level Giving Likelihood Model to help identify annual donors willing and able to move to annual leadership giving levels and identify current leadership donors that would make good prospects for major gifts and the Alumni Engagement Model which was specifically developed to help higher education institutions identify engaged alumni and cultivate them to become supporters.
Both of these fundraising models were designed to help nonprofits be more efficient and maximize the giving potential of their existing supporters.
For more information about custom modeling, visit www.blackbaud.com/modeling or read the press release.
The excitement is building for BBCON 2011, Blackbaud Conference for Nonprofits! Today we announced the keynote speakers, including Randi Zuckerberg, Facebook’s director of marketing communications and research, and David Meerman Scott, author of two bestselling books on how organizations can use social media effectively as part of their overall marketing strategies.
This year’s Conference will feature:
- 190+ educational sessions – where attendees can qualify for CFRE and/or CPE credit while learning about organizational impact, interactive and direct marketing, fundraising, CRM, analytics, financial management, and Blackbaud technology best practices.
- Pre-conference Internet workshop and Internet-focused Track – for organizations looking for hands-on training and experience. Throughout the conference, Blackbaud will feature over 40 sessions dedicated to Internet topics including five panels on a variety of topics from peer-to-peer fundraising to social media strategies.
- Improved peer networking opportunities – with special events and discussions by organization type.
- Interactive nonprofit expo – where attendees can learn all about the latest Blackbaud technology and meet Blackbaud partners.
- Blackbaud Learn Labs – 25 hands-on computer lab sessions where attendees can get free product training.
- Customer support central – where attendees can get their product questions answered.
The “early bird” registration fee of $750 is available until June 30, 2011. For more information, and to register, visit http://bbcon.blackbaud.com. Follow the Conference news on Twitter at www.twitter.com/bbcon or become a fan of Blackbaud on Facebook at
www.facebook.com/blackbaud.