The Raiser's Edge(i) Adds New Analytics Tools
The latest version of The Raiser's Edge(i), which was released today, now includes analytics tools to help guide nonprofits through every step of the supporter journey. Today's release marked the debut of The Blackbaud Giving Score, which is a new prospect research tool that helps nonprofits target and identify potential supporters, then engage and cultivate them into donors.
The Raiser’s Edge(i) provides a simple, fast, hosted, and affordable solution to track all the details associated with building supporter relationships with powerful online marketing functionality including online donation and registration, email communications, and targeted fundraising campaigns to help nonprofits acquire, engage, and cultivate supporters.
The Blackbaud Giving Score
The Blackbaud Giving Score analyzes supporters based on their capacity and likelihood to give to an organization using information from their financial background and affinity with an organization’s mission. It segments a nonprofit’s contacts into four categories, assigning a score to the constituent records, tagging them with identities, and providing a fundraising strategy.
Learn more about The Giving Score at www.blackbaud.com/GivingScore.
The Raiser’s Edge(i) includes analytics and data enrichment services that will help nonprofits:
-
Target and identify supporters, ensuring the accuracy of data to drive successful campaigns, uncover hidden potential in data, and earn greater returns.
-
Communicate and Educate, using prebuilt filters and queries to communicate and increase website traffic.
-
Engage and Cultivate, managing the donor lifecycle with reporting dashboards and online donation forms.
-
Appreciate and Retain, by efficiently recognizing the contributions of supporters.
For more information on The Raiser’s Edge(i), visit www.blackbaud.com/TheRaisersEdgei.
Read more in the press release.