The Blackbaud Index, which was updated today at www.blackbaud.com/blackbaudindex, is reporting that in October, overall giving was up 4.9% over 2009 and online giving was up 16.2%.
The Blackbaud Index of Charitable Giving launched in June 2010 and was followed by the release of The Blackbaud Index of Online Giving in July. These indices are updated on the 15th of each month and are based on a three-month moving average of year-over-year percent changes in revenue. They represent the most comprehensive and timely sources of charitable giving available.
Read more about the methodology and view trends by size of organization and for the human services sector specifically at www.blackbaud.com/blackbaudindex.
Today we announced that we are working with the Princess Margaret Hospital Foundation to help the organization expand its supporter base and raise money for cancer research. The Foundation, which supports Canada’s leading cancer research institution, Princess Margaret Hospital, is using Friends Asking Friends combined with an innovative social media campaign to expand its supporter base and raise money for cancer research.
The Princess Margaret Hospital Foundation works with healthcare and research professionals, patients, and the community to raise more than $70 million annually to support breakthrough research, patient care, and education. In support of its fundraising goals, the Foundation recently launched a year-long fundraising initiative that will culminate in the Road Hockey to Conquer Cancer event in October, 2011. The dawn to dusk road hockey marathon and festival will harness supporters’ passion for Canada’s most cherished cultural pastime and promote supporter engagement through friendly competition, both in the game itself and in each supporter’s fundraising goals. For more information about the Road Hockey to Conquer Cancer event, or to register, visit www.teamuptoconquercancer.ca
Read more about how the Foundation is using Friends Asking Friends to reach their fundraising goals in the press release.