The Blackbaud Index Reports 1.4% Increase in Overall Charitable Giving and 20.4% Increase in Online Giving
Charleston, S.C. (October 15, 2010) – Blackbaud, Inc. (Nasdaq: BLKB) today announced the release of a report focused on fundraising trends based on monthly findings from The Blackbaud Index and featuring commentary from Lynn Edmonds, president of LW Robbins. Additionally, Blackbaud announced the release of a new specialty index focused on the human services sector.
“With the exception of the months immediately following the Haiti earthquake, the Index shows that human services organizations have struggled to maintain positive year-over-year growth in 2010,” said Steve MacLaughlin, Blackbaud’s director of Internet solutions. “Online fundraising has been the exception to this trend and has continued to have year-over-year growth for the past 12 consecutive months. As nonprofits enter the final months of the year, it will be important to watch for signs of recovery and stability. The vast majority of online fundraising takes place during the final three months of the year, and year-over-year growth during this timeframe will be very important to organizations.”
The Blackbaud Index of Charitable Giving launched in June 2010 and was followed by the release of The Blackbaud Index of Online Giving in July. These indices are updated on the 15th of each month and are based on a three-month moving average of year-over-year percent changes in revenue. They represent the most comprehensive and timely sources of charitable giving available. (Read more about the methodology at www.blackbaud.com/blackbaudindex.)
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