The Blackbaud Index Update Shows Overall Giving -4% in July; online giving +11.6%
Economic conditions, natural disasters, and market fluctuations have made it extremely difficult for nonprofits to make fundraising decisions informed by the latest donor behavior. That is why we created the The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving — to provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,380 nonprofit organizations representing $2.2 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors. Read more about the methodology.
The Blackbaud Index of Charitable Giving reports that overall revenue decreased by 4 percent for the 3 months ending July 2010 as compared to the same period in 2009.
» View the Index by size of organization
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,710 nonprofit organizations representing $404.9 million in yearly online revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 11.6 percent for the 3 months ending July 2010 as compared to the same period in 2009.
» View the Index by size of organization
Visit www.blackbaud.com/blackbaudindex for more information and check back on the 15th of each month for updated numbers.
How did your organization fare in July?