Blackbaud Announces “Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid,” a New Book and Corresponding Web Seminar Series

Charleston, S.C. (July 26, 2010) – Blackbaud, Inc., (Nasdaq: BLKB) has released a new book Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid covering best practices for building long-term giving programs. The nonprofit software and services company is also hosting a free web seminar series that will bring to life the topics covered in each chapter of the book. Nonprofit professionals can visit Blackbaud’s website to download a complimentary electronic copy of the book and register for the free web seminar series.

“The Cultivating Lifelong Donors book and web seminar series are designed to help nonprofits build giving programs that span the entire supporter lifecycle,” said Lawrence Henze, managing director of Target Analytics and co-author of the book. “As we wrote the book and developed the seminars, we wanted to help nonprofits build strategies for cultivating donors from initial engagement up through ultimate giving.”

Authored by four nonprofit experts — Frank Barry, Lawrence Henze, David Lamb, and Katherine Swank — Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid covers key methods for building a successful fundraising pyramid and how to steward and engage donors at each giving level.

By attending the web seminar series, nonprofit professionals will learn best practices for encouraging supporters to transition through the fundraising pyramid to reach their ultimate giving level. Each session will build on the content from the previous session, so nonprofits can get a full overview of how to build strategies and action plans to maximize fundraising results. Plus, a free copy of the book will be mailed to all attendees of the web seminars at the conclusion of the series.

Read more.