The Blackbaud Index of Online Giving Reports 23 Percent Growth

Charleston, S.C. (July 15, 2010) – Blackbaud, Inc. (Nasdaq: BLKB) today announced the launch of The Blackbaud Index of Online Giving, an online fundraising index that reports revenue trends of 1,787 nonprofit organizations representing $399 million in 12 month online revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations using a variety of fundraising systems, both from Blackbaud and other vendors. It represents organizations of all sizes from the following sectors: arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit. (Read more about the methodology at www.blackbaud.com/blackbaudindex.)

“Blackbaud has been engaged with supporting online giving for nonprofits for more than a decade now,” said Steve MacLaughlin, Blackbaud’s director of Internet solutions. “The Blackbaud Index of Online Giving is the next step in sharing trends and insights into what is happening in the nonprofit sector.”

The Blackbaud Index of Online Giving released today reports that online revenue increased by 23 percent for the three months ending May 2010 as compared to the same period in 2009. Along with the launch of The Blackbaud Index of Online Giving today, Blackbaud released additional data and analysis that reports on organizations by size. The Index found that three-month online revenue for small organizations (prior 12 month total revenue of < $1 million) increased 13.1 percent in May, while revenue at medium organizations (prior 12 month total revenue of $1 – 10 million) increased 21.3 percent, and revenue at large organizations (prior 12 month total revenue of > $10 million) increased 28 percent.

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