Blackbaud in the News: Emergent Philanthropists, America's Evolving Ethnic Donor Groups
From the Fundraising Success Advisor
by Katherine Swank, consultant, Target Analytics, a Blackbaud company
Historic philanthropy patterns of America’s affluent donors are giving way to a more complex and disparate population that represents our country’s patchwork communities. The systematic and predictable giving methods by the rich no longer dominate our donor bases. Diverse communities are emerging with new giving patterns and objectives.
Affluent African-Americans, Asian-Americans and those of Hispanic heritage are joining the donor ranks of many organizations. Their concepts of philanthropy encompass giving from all available resources including time, expertise, money and combined efforts. Nonprofit organizations will need to embrace fresh communication styles and adopt flexible stewardship, solicitation and recognition efforts to garner more involvement and support from these emergent philanthropists.
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