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Blackbaud Launches Altru — a Revolutionary Platform for Managing General Admissions Arts and Cultural Organizations

Posted: May 18, 2010 by Melanie Mathos | with 18 comment(s)
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Charleston, S.C. (May 18, 2010) – Blackbaud, Inc. (Nasdaq: BLKB) today announced the launch of Altru™ for general admissions arts and cultural organizations. Organizations including the Gibbes Museum of Art, South Florida Museum and Bishop Planetarium, and Tallahassee Museum have recently selected and will use Altru to gain a complete view of their organization, data, and visitors; streamline operations; and better engage and cultivate visitors and supporters. “We needed an affordable solution for all our data, one that provides a 360-degree view of the museum’s operations and everyone that walks through the door,” said Brynne Anne Besio, South Florida Museum and Bishop Planetarium, Inc.’s executive director. “This organization of data will allow us to better serve our customers, save staff time, and also provide critical information to our board for fundraising. We can now focus on donor development with an accurate picture of each person.”

 

Altru is the first technology solution designed to centralize all the information a general admissions arts and cultural organization collects. It instantly displays this information in a single view, and presents it in a way that helps staff members better plan and execute activities. It is the only integrated web-based platform that centralizes the information arts and cultural organizations need into a single view for all user roles.

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