Blackbaud in the News - DMA Journal: Lessons Learned from Haiti
In March, we launched a free web seminar series to help nonprofits build strategies for mobilizing, soliciting, and stewarding supporters during and after times of disaster. Blackbaud nonprofit experts and partners developed the seminars based on their work with nonprofits that are involved in Haiti relief efforts. The free series, entitled Lessons Learned from Haiti, includes five seminars and will continue through May.
Upcoming sessions include:
Lessons Learned from Haiti — Part 4: Stewarding Donors Following a Crisis
Presented by David Lamb, Senior Consultant, Target Analytics, a Blackbaud Company
David will cover how to respond to new donations effectively to encourage stronger future financial commitments and what kind of stewardship communications are the most important to send after donors make disaster-related gifts. April 21, 2010 at 2:00 p.m. ET
Lessons Learned from Haiti — Part 5: Turning One-Time Donors into Major Gift Prospects
Presented by Lawrence Henze, Managing Director, Target Analytics, a Blackbaud Company
This session will help nonprofit professionals understand the best strategies for retaining first-time “crisis” donors and methods for moving retained donors closer to their ultimate giving destination. May 5, 2010 at 2:00 p.m. ET
On pages 18 to 21 in the April issue of DMA Journal, each of the presenters shared their lessons learned:
In the aftermath of the devastating earthquake in Haiti, a new breed of philanthropist emerged. These tech-savvy supporters were always there; nonprofits just reached them in new ways. So, what lessons did we learn from this overwhelming response? And, as a sector, how can we begin to prepare and ready ourselves for the inevitable “next time” that always comes too soon?
Access the issue.