Blackbaud in the News: USA TODAY - Technology, social networking transforms giving
As part of the USA TODAY's increased focus on philanthropy, today's bonus section Sharing in the USA featured a lead article on how technology is transforming giving and the great potential for charitable fundraising.
Blackbaud's Frank Barry was asked to share his thoughts on the impact of technology:
By Judy Keen, USA TODAY
•Using events to link people to charities: Frank Barry, consulting manager for Blackbaud, a company that provides software and services to non-profit groups, predicts an evolution in online tools that allows people to sign up to support friends' participation in fundraising events such as walkathons.
Soon, he says, charities and individuals will use Twitter, Facebook, YouTube and mobile devices to "create location-based communities" of people who have given to the same cause, share information about preparations for an event and allow donations to be sent from one phone to another.
"The future," Barry says, "looks like it's social."
Read the full article.
Also be sure to check out USA TODAY's Kindness Community (kindness.usatoday.com), an online guide to stories of giving and other philanthropic initiatives at USA TODAY.