Blackbaud in the News: Effective nonprofit web design
From the March 19, 2010 Philanthropy Journal:
By Raheel Gauba, Blackbaud's brand leader and creative director
A website is the primary marketing tool for any nonprofit organization.
The beautiful thing about this particular mode of communication is that a nonprofit can continue to harvest long-term benefits by continuously learning and adjusting its approach to online fundraising.
The incremental cost of redesigns, re-architecture of information and usability tweaks is much lower than the initial investment in the platform itself.
The fact that most people have their first interaction with a nonprofit by visiting its website makes it even more critical that the organization is communicating its cause, passion, emotion and successes effectively.
This is where design comes into play.
No matter what technology is deployed on the back end, a user's first interaction with a website is completely visual. Once you have struck an emotional chord by communicating your mission using good design and branding, they users are much more likely to trust and invest their time and money in your organization.
Read more.