New Study from Blackbaud and Charity Dynamics: Social Media Has Growing Impact on Nonprofit Event Fundraising
New research from Blackbaud and Charity Dynamics of 1750 events with nearly 1 million participants finds that nonprofits can greatly increase awareness and support by providing social media tools to event participants
Charleston, S.C. (February 24, 2010) – Social media continues to drive new levels of success for nonprofit event fundraising, according to a recent Blackbaud, Inc. (Nasdaq: BLKB) and Charity Dynamics research project. "The popularity of social media websites like Facebook®, Twitter®, and YouTube® has given rise to promising new ways for event participants to raise money online," said Mark Davis, co-author of Making Event Participants More Successful with Social Media Tools and Blackbaud’s director of technical solutions. "While some people still doubt the fundraising potential of these tools, special event participants continue to be an exception and have shown strong fundraising success by tapping into the power of social networking."
The new research paper from Blackbaud and Charity Dynamics provides an in-depth look at the growing impact of social media tools on peer-to-peer fundraising and how event participants are using these online tools to more effectively support nonprofits. As part of the research project, the team analyzed data from 1,750 events that provided social media tools to nearly 1 million participants during 2009.
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