Blackbaud in the News: Fundraising 101
From the November 2009 issue of Fundraising Success:
Special Report: Fundraising 101
10 Ways to Make Your Web Site Fundraising Friendly
By Raheel Gauba, Creative Director at Blackbaud Internet Solutions
Over the last few years, online fundraising has emerged as an area with the greatest potential for growth. Still, it remains one of the most underutilized means of fundraising today.
Online activities for nonprofit organizations fall into one of three segments:
1. No online presence: An organization that falls into this segment doesn't have a Web site and, in some cases, has not secured a domain name either. It conducts all of its online activities through e-mail from a free e-mail service provider such as Gmail or Hotmail.
2. Limited online presence: This organization has a static Web site and typically fundraises via a non-
integrated payment-service provider. The content is managed manually either by an in-house Web manager or outsourced to local agencies. The Web site is not integrated with the nonprofit's local system of record.
3. Dynamic online presence: There's a wide range of organizations and various levels of online presences in this segment ranging from a CMS-driven Web site for dynamic content management to full-blown integration with a system of record that supports fundraising and marketing activities.
Read the full article.