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Blackbaud in the News: Independant Fundraising Events

From the September/October 2009 edition of Advancing Philanthropy:

Independent Fundraising Events
By Mark Davis, Blackbaud's director of technical solutions

Each year, people fundraise on behalf of their favorite nonprofits in any number of events, such as runs, walks, bicycle rides, auctions, car washes and hundreds of other creative ways. Almost everyone is familiar with such large, nationally organized fundraising events as the Heart Walk, the Memory Walk and the Race for the Cure. However, what about the numerous independent fundraising events (IFEs) that can be as small as a simple bake sale or a single runner training for a marathon? While not as prominent as the better-known fundraising campaigns, these events have a distinct advantage in that they essentially cost practically nothing for the beneficiary organization because the expenses are covered by the independent event organizer.

Read the article. (.pdf)


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