Blackbaud in the News: Tips to Strengthen Your E-mail Campaigns

From the 8/25/09 edition of the Fundraising Success Advisor
by Abny Santicola 

E-mail is a great option for fundraising communications because it's inexpensive and provides virtually instant access to friends and supporters. What's more, it's measurable.

In the session "The Right Message: Making the Most of E-mail Marketing in a Down Economy" at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Allison Van Diest, senior product marketing manager for Blackbaud, shared best practices for creating strong positioning and message architecture.

Van Diest said today's nonprofit supporters:

• read e-mail before direct mail;
• satisfy their interests on their own schedule;
• expect information to be personalized;
• expect immediate feedback;
• expect information on progress/stewardship; and
• expect to share online experiences with others.

Read more.