Blackbaud in the News: Keeping it on the Mid-Level

From Philanthropy Journal
By Amy Chase, Principal Consultant, Blackbaud

Facing an increasingly challenging funding environment, nonprofits are looking for new and innovative ways to maintain and grow support.

As a nonprofit professional, where should you start?

Should you invest in cultivating major donor prospects, increasing your sustainer program, or shift your focus to your most loyal donors? The answer may be closer than you think.

Organizations can look to their current donor base - specifically their mid-level donors - as a way to continue to build affinity and sustain, if not increase, their contributions.

First, you need to determine what a mid-level donor looks like for your nonprofit, as it differs for each organization.

Read more.