Challenging times create communication imperatives for faith-based nonprofits

Featured in Church Executive Magazine
Volume 2009, Issue 8 - 8 2009
 
by Stuart Manewith, CFRE, Business Development Manager at Blackbaud  

Challenging times create communication imperatives 
Leaders connect with staff and congregations through 21st century technology.

There are opportunities, believe it or not, for churches and other faith-based nonprofits in an economic downturn. In order to survive, churches have no choice but to continue striking a balance in conducting ministry initiatives, relationship-building and business.

Most importantly, they are continuing to support their communities. And, in order to be successful during difficult times, they are all the more dependent on faith-driven giving.

Communicating effectively is the key in connecting not only with a congregation, but with staff as well. If a message is not properly delivered it will be lost - and the method to deliver that message is changing. Let's look at a few of those communications:
 

1) More church offices and administrators will prefer to communicate by e-mail - and there will likely be an explosive increase in the use of text-messaging. Church staff members will be more accessible with the instant communication that e-mail and text-messaging provides.

Read the full article.