Blackbaud in the News: You Don't Have To Send Holiday Greetings to Everyone

From The Nonprofit Times 

You Don't Have to Send Holiday Greetings to Everyone
Database modeling and donor history deciding who will get holiday solicitations

by Michele Donohue, featuring Matt Cobbett, the director of cooperative database products at Target Analytics

Nonprofit direct mailers are following the Christmas carol instructions about "making a list, checking it twice" for end-of-the-year mailings. But forget about naughty or nice - these mailers want donors.

Save the Children is preparing to mail approximately 300,000 lapsed donors this coming fall, according to Gail Arcamone, director of direct response marketing at the organization's Westport, Conn. headquarters.

Arcamone said that the organization plans to mail smarter by modeling the lapsed donor list, scoring individuals based on their potential to give. So instead of mailing the entire donor file, "we can just really mail more efficiently to the donors who are most likely to respond."

Read the full article.