Blackbaud in the News: To screen or not to screen, when is the question

From Philanthropy Journal
by Lawrence Henze, Managing Director of Target Analytics 

Many nonprofit professionals wonder if their organizations should perform prospect screening.

The truth is, in a perfect world, nonprofits would be performing ongoing screening, since it's a necessity for promoting greater fundraising success. But because this isn't a perfect world, the best plan of attack is to perform prospect screening only when it would be most beneficial and effective. But how do you determine that?  It is a simple question: When is the best time for your organization to conduct a prospect screening project?

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