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Online donors are a key growth segment for nonprofit organizations. The average online donor gives more initially and has a higher lifetime value than a conventional donor. Therefore, the importance of online giving as a growing revenue stream and website visitors as a target market worth focusing on cannot be underestimated. To enrich current relationships, establish new relationships, and encourage all constituents to interact and give online, nonprofits must shift from offering a static, marketing-centric website to a dynamic, interactive, and constituent-centric website.

If you're ready to go beyond the basics, check out Allison Van Diest's latest white paper "Taking Five Website Staples to the Next Level."

>>Download it here.

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