To Screen or Not to Screen “When” is the Question

Many nonprofit professionals wonder if their organizations should perform prospect screening. The best plan of attack is to perform prospect screening only when it would be most beneficial and effective. But how do you determine that? In Target Analytics’ latest white paper, managing director, Lawrence Henze explores how to assess your nonprofit’s situation to discover how and when to apply prospect screening for maximized results.

Topics discussed in this white paper include:
• Prospect screening is no longer considered a luxury, but a key component of an effective and efficient fundraising program
• The timing of a screening in relation to capital campaigns has varying purposes
• Prospect screening provides results that can be like a virtual fundraising navigation system

So, when is the best time for your organization to conduct a prospect screening project? Download the free whitepaper to learn more.
To Screen or Not to Screen: "When" is the Question