Blackbaud in the News: Extreme Fundraising

As featured on Forbes.com
by Steven Bertoni

Endurance sports, personal blogs and personal (often disease related) charities have merged into a new form of extreme fundraising. Both charities and for-profit software companies such as Blackbaud and Active Network are capitalizing on the trend, offering ready-made personal fundraising sites with blogs, payment capability and more. Blackbaud estimates online fundraising has hauled in $3 billion in donations worldwide over the past seven years, with the pace accelerating over the past year.

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