Are You a Part of AFP’s Fundraising Effectiveness Project?

Launched in 2006 by the Association of Fundraising Professionals (AFP), this project aims to help nonprofit organizations measure, compare, and maximize their annual growth in giving. By participating, you will be able to identify areas where you can improve and make better-informed, growth-oriented, budget decisions to boost donor revenue.

What is the project?
The Fundraising Effectiveness Project is a simple way for nonprofits to compare their fundraising gain and loss ratios from year to year and compare against other similar organizations. The Project was created with one principle in mind: growth in giving from one year to the next is the net of gains minus losses, and growth in giving is increased both by maximizing gains and minimizing losses.

How can you participate?
It only takes five minutes, and it costs nothing to participate.

Blackbaud has partnered with AFP to make it easy to participate. And by participating, your organization will receive the compiled data when AFP publishes the report.

In the "Plugins" section of The Raiser’s Edge, users will find the “Fundraising Effectiveness Project Plug-in," which will allow them to easily compile the required information for the survey and submit it electronically. The survey does not transfer individual donor information, only statistics of the overall giving program (e.g., number of new donors, repeat donors, lapsed donors, etc).

The Fundraising Effectiveness Project Plug-in only takes a few minutes to fill out and run, and not only will it give nonprofits a better idea of their giving, but it will also help the entire nonprofit community by contributing data to the overall project.

Read more online about how to use the Fundraising Project Effectiveness Plug-in.

To learn more, attend our free web seminar The Fundraising Effectiveness Project: Why Aren’t You Involved? hosted by Jim Bush on  February 24, 2:00 p.m. ET