Target Analytics in the News: USA Today - 'Uncertainty is the enemy of philanthropy.'
From the article:
"The number of donors fell a median 3.8% in the first half of 2008 from a year earlier, while revenue declined a median 2.4%, according to an analysis of donations to 74 groups by Target Analytics, a consulting firm to non-profits. Though the number of donors has been falling for 2½ years, revenue had not declined since the first quarter of 2006 following a surge in donations after 2005's Gulf Coast hurricanes.
Charities in the animal welfare sector were the only ones to see both donor and revenue growth in the first half of the year."
Read the article here.
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