Blackbaud White Papers: Ask Employees for Money?; Ask Patients for Money? You Bet!

Employee donor engagement is just as important as volunteer donor engagement because employees are often your organization’s best ambassadors — and their enthusiastic support helps foster the support of prospects and donors. From a healthcare perspective, grateful patients are a built-in audience that every healthcare organization ought to tap.

In two new white papers, Stephen Mally, a prinicipal consultant with Blackbaud Direct Marketing explores how nonprofits can approach two often overlooked prospect pools, employees and grateful patients. With more than 20 years of experience in the nonprofit sector, Mally has worked with a variety of helathcare and disability-related nonprofit organizations, including the Alzheimer's Association, Joslin Diabetes Center, Chicago House, AIDS Action Committee, Lahey Clinic, and the Association of Retarded Citizens, in annual giving, major gifts, corporate and foundation relations, operations, and management roles.

Read his newest white papers here: 

Ask Your Employees for Money? You Bet!

Ask Your Patients for Money? You Bet!

View additional whitepapers at http://www.blackbaud.com/resources/resources.aspx.