Target Analytics White Papers: Launching a Direct Marketing Program and Identifying the Best Lists
Most nonprofit organizations run a successful major giving program, but direct marketing can be challenging. And, with more than 20,000 lists available to a nonprofit organization, identify the best lists for a direct marketing program can be just as daunting.
In two new white papers, Suzanne Newell of Target Analytics explores how to conduct a feasibility study, launch a successful direct marketing program, and avoid competing with the major gifts program, as well as identifying and acquiring the best lists. With more than 10 years of direct marketing experience, Newell was a list manager, list broker, and agency account executive for companies such as Brickmill Studios, The Millard Group, and Harte-Hanks Direct Marketing. Now, with Target Analytics, Newell assists nonprofit customers with direct marketing campaigns for donor acquisition and renewal efforts.
Read her newest white papers here:
View additional whitepapers at http://www.blackbaud.com/resources/resources.aspx.